Fast-forward six years, and come 2026, Gen Z is projected to be the largest consumer population in the US, inching ahead of all other consumer groups, including Millennials, Gen X and Baby Boomers. Lesson: Engage with the world around us, making the news digestible and making advertising relatable. Cue Sherice – one of our managed TikTok talent. They had to take something perceived by younger generations as dull, boring, elitist and exclusive and transform it into something exciting, impactful, and relevant. But a new demographic is creeping onto the scene - Generation Z. Gen Z's favorite brands include Google, Netflix, YouTube, Walmart, Target and Dunkin' Donuts. This means many of them can now spend money and buy into brands. With this in mind, we knew using AR in the form of Snapchat lens’ would create a fun, interactive, and authentic experience for them. Yes, please. Get them involved too. As tech-savvy digital natives, Gen Z process and react to things in an entirely different way to other generations. “Sherice has a reputation as a super high energy TikTokker with over 580,000 followers. As a result, it is crucial for brands and retailers to understand what makes them tick, if they are to survive shifting tastes among their client base.`. Generation Z is set to make up a huge proportion of the global consumers in just 10 years. Gen Z will experience many changes as they mature, though certain aspects of this generation wonât waver: Namely, they will continue to look for and give their money to brands that align with their needs and values. In 2020, the oldest among Gen Z will be 24 years old which, for some, means graduating college, and for at least a fifth of them, it means joining the workforce. Tea and scones while writing code, as told by a puppet? Gen Z has grown up in the age of data collection and they expect brands to use this data to deliver exactly what they want into their inboxes. The brands that base their corporate missions on these kind and charitable qualities are much more able to earn the trust of this important young demographic. It’s a hard enough mission engaging Gen Z in the first place, but to encourage those aged between 15-22 to connect with a professional accounting body, take something perceived by younger generations as. 02 The Evergreen Promotion. In 2020, brands can count on values-driven messages and some tried-and-true delivery mechanisms to reach this powerful and large group of consumers. But sometimes they donât. Donât miss out on brand strategy and the top of the funnel. Just like word-of-mouth referrals from a trusted friend or family member, (82% of Gen Z respondents said they trust their friends and family to give good advice on brands or products), brands should take care to align with influencers that authentically represent and share the same core values. In 2020, brands can count on values-driven messages and some tried-and-true delivery mechanisms to reach this powerful and large group of consumers. Millennials; for many brands, this word has become all-encompassing, as Millennials are seen as the generation that is shaping society. Z graduates want and expect to work at digitally savvy organizations. Use of video in email marketing campaigns is a great way to make sure your content doesnât bore visually motivated Zers. U by Kotex created a successful branded video series, Carmilla, to educate young Gen Z girls about their periods. According to a Dell Technologies survey of close to 13,000 Gen Zers worldwide, 91% say technology would influence job choice among similar employment offers and 80% aspire to work with cutting-edge technology. While the series hasnât posted content recently, it remains a great example of a lightly branded, educational and engaging video seriesâat last check, season 1 had amassed nearly 29 million views. Six ways brands can relate to Generation Z. Adidas and Stormzy. In fact, they already are. An ongoing â¦ It was easy to see why she attracts such a following.” – ACCA. How many followers do they have? What’s more, with 90% of 13-24 year olds using the platform, Snapchat influencer content has been a real life-saver for marketers. As noted earlier, the steps taken by Domino's and Nike during previous crises offer powerful examples of how â¦ We've written previously on some quick ways to target Gen Z with your content. The youngest among Gen Z will still be in elementary school. We wanted to take advantage of Snapchat’s marketing power and invite our influencers to talk about the ACCA qualifications using Snapchat stories. Thereâs Clean & Clearâs C&C line, Shiseidoâs Posme, Clarinsâ My Clarins and Rodan & Fieldâs Unblemished, which all target Gen Z and have all popped up in the last year. The fever around Generation Z is a perfect example. Starting at an early age, brands can begin to raise awareness with Zers by taking note of the major milestones theyâll encounter in a relatively short timeâstarting and graduating college, entering the workforce, growing earnings potentialâand marketing to them all along the way. A 2018 Pew study showed that 85% of teens use YouTube. They hosted the videos on KindaTV, a feminist channel on YouTube. Here’s how we worked together on these platforms to crack the Gen Z code. Safe to say, she smashed it and the results were astounding. Gen Z is used to being marketed to via its favourite influencers â whether it is through Instagram, Snapchat and TikTok ambassadors or YouTubers. In their latest attempt to win over the coveted Generation Z, companies from Uber to Netflix are laughing at themselves in sponsored memes, or funny vignettes, on Instagram. Maybe itâs nostalgic self-care, but Bath and Body Works is popping up all over Gen Z social channels.